The Three R’s of Influence

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Before you can sell you need to respect your prospect, build rapport, and understand the rules of how your prospect makes decisions. You can choose to ignore these three points but you will not be as effective as you could be.
1. Respect: All people want to feel that on some level they are […]


Creating Value: The Essential Unique Selling Proposition

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My friend Daryl was out shopping for a new vehicle, doing his part to keep the economy going. However, his experience was not pleasant. He said:
“These sales people just do not get it!”
He took a used minivan for a test drive and as he was leaving the sales person made the comment:
“”I […]