Inquiry Marketing a.k.a. Search Engine Promotion
Before the Internet existed, I studied and tested various methods to generate sales leads for small business. I had the opportunity to participate in a loyalty marketing program using a consumer membership card and loyalty program.
It seemed a no-brainer.
Business owners loved it and bought in. Consumers adopted it.
But it failed. Why?
The consumer quickly forgot […]
Creating Value: The Essential Unique Selling Proposition
Image via Wikipedia
My friend Daryl was out shopping for a new vehicle, doing his part to keep the economy going. However, his experience was not pleasant. He said:
“These sales people just do not get it!”
He took a used minivan for a test drive and as he was leaving the sales person made the comment:
“”I […]
Implications, Emotion In Marketing and Sales
People don’t buy until they are in touch with their emotions. Emotion and motivation are closely linked. You can have a buyer that knows they need your product or service, but if they are not motivated to solve the problem, they won’t buy!
Any major purchase (excluding bubble gum or a cheap watch, etc.) is an […]
Differences Between B2B and B2C Marketers
Originally, I saw this via The Center for New Media and immediately clicked through to the source, B2B Magazine website. I found some really interesting findings for Business-to-Business (B2B) marketers:
The report found that B2B and B2C marketers plan to increase their new media budgets this year, with 78% of B2C marketers and 66% of B2B […]
Marketing Should Not Be A Gamble
The paradox with marketing is that everybody spends money marketing their business but with failure rates as high as 75-90% is anyone really succeeding?
This massive turnover and failure rate [read churn] in marketing, advertising, and promotional activities is a sad indictment of the state of marketing and your odds are better in Las Vegas.
Odds Are […]
Fallacy of Target Marketing
There is way to much crap that gets called marketing these days.
I have been thinking about this issue for awhile.
Finally, I got fed up and decided it was time for me to do something to help clear up the confusion.
What follows is my attempt to categorize all the numerous marketing strategies.
Categorizing Marketing Strategy
So I went […]
Mind Map: Marketing Safari Seminar
Here is a mind map and overview of the Marketing Safari Seminar.
I plan to discuss and share more detail as I have time to blog about it.
