Blog
Implications, Emotion In Marketing and Sales
People don’t buy until they are in touch with their emotions. Emotion and motivation are closely linked. You can have a buyer that knows they need your product or service, but if they are not motivated to solve the problem, they won’t buy!
Any major purchase (excluding bubble gum or a cheap watch, etc.) is an […]
Business to Business Website Do’s and Don’ts
I have failed at online marketing more than anyone I know - my hope is to share what I have learned so you do not waste the time and money I did.
Do’s
1) Start with a Blog, not a website. What is a blog? Blog is short for weblog. A weblog is a journal (or newsletter) […]
Shifting Needs of Baby Boomers
Chances are your business has made a lot of money serving the baby boomer demographic and the longer you have been in business, the more money you have made or are making serving baby boomers.
That’s the good news.
The bad news is that for some businesses, the outlook is not so great - question is will […]
Nice Trumps Price
Image from Wikipedia
Hyper competitive markets eventually crack the fabric of goodwill that is the fundamental business driver in a capitalist market. When goodwill is fractured trust and goodwill is replaced by the confrontation, frustration and low-ball pricing tactics
Hyper Competitive Markets Create Noise and Pollution
Unfortunately, the customer gets caught in the middle having to sort […]
Marketing Success = Understanding Customer Needs & Expectations
Customers are looking to do business with companies that understand their needs, wants, emotions and perceptions. Therefore the first thing you need to do is to make sure you understand needs, wants, emotions and perceptions or as I call it NWEP.
Customer Preferences Foundation to Marketing Strategy
Your strategy is to position your business at the same […]
Differences Between B2B and B2C Marketers
Originally, I saw this via The Center for New Media and immediately clicked through to the source, B2B Magazine website. I found some really interesting findings for Business-to-Business (B2B) marketers:
The report found that B2B and B2C marketers plan to increase their new media budgets this year, with 78% of B2C marketers and 66% of B2B […]
Marketing Should Not Be A Gamble
The paradox with marketing is that everybody spends money marketing their business but with failure rates as high as 75-90% is anyone really succeeding?
This massive turnover and failure rate [read churn] in marketing, advertising, and promotional activities is a sad indictment of the state of marketing and your odds are better in Las Vegas.
Odds Are […]
Fallacy of Target Marketing
There is way to much crap that gets called marketing these days.
I have been thinking about this issue for awhile.
Finally, I got fed up and decided it was time for me to do something to help clear up the confusion.
What follows is my attempt to categorize all the numerous marketing strategies.
Categorizing Marketing Strategy
So I went […]
