Web Sites Tell But Blogs Relate
Image via Wikipedia
I remember my first web site in 1998 and I used it to tell instead of sell. Today we interact, communicate and relate. It is who we relate tom how we communicate, and what we disicuss that gets the attention of your customer.
Via Earthling notes from the Doc Searles closing keynote at Syndicate:
The “consumer” is a relic of the industrial economy. Doc hates the term “consumer,” because it no longer describes our relationship to the economy. He says we are customers, or listeners, or viewers instead.
From the early days of the Cluetrain Manifesto we have come a long way but still need to discuss and debate how to make the best use of the Internet.
1. Markets are conversations. Via the Cluetrain Manifesto
Blogs are two way conversations. Are you listening business owners?
19. Companies can now communicate with their markets directly. If they blow it, it could be their last chance.
23. Companies attempting to “position” themselves need to take a position. Optimally, it should relate to something their market actually cares about.
Business needs to stop selling, shouting and start conversing. If you do not have a blog, get one because your market will teach you what you need to learn - first you have to stop selling and start listening.
We need to learn how to relate to one another all over again. Tell me, what are you doing to engage your audience?
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Comments
No comments yet.
Leave a comment