Differences Between B2B and B2C Marketers
Originally, I saw this via The Center for New Media and immediately clicked through to the source, B2B Magazine website. I found some really interesting findings for Business-to-Business (B2B) marketers:
The report found that B2B and B2C marketers plan to increase their new media budgets this year, with 78% of B2C marketers and 66% of B2B marketers reporting budget increases for new media.
Only 3% of B2B respondents said they planned to spend less on new media this year.
Differences in Marketing Plans Between B2B and B2C Marketers (% of each group)
You can download a free copy of the complete survey results at the B2B Magazine website. The 18 page PowerPoint includes observations like:
Of the B-to-B marketers that use these new media platforms, Brand Building is most frequently accomplished through blogs, second life, social networks, viral videos, wiki and their own websites. Demand Generation is accomplished through email, online, SEO, SEM, and video on demand– while companies use blogs, podcasts and webinars to generate Customer Loyalty.
Conclusions?
My conclusions of this research? If you are a B2B marketer and not using new media, time to get with the program.
Need new leads, to create more demand for your products or services? Put the power of these new media tools to work for yourself.
- Blog
- Podcasts
- Webinars
Want to build your brand and become more well known? Add these to your marketing plan:
- Blog
- Join Social Networks
- Viral Videos
- Set up a Wiki
- Re-Design and Update your Website
Time for me to Get off My Butt
Which explains why I decided it was time to dust off my Marketing Safari Seminar, update it and relaunch it.
What do you plan to do with this information?
Live Large!
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