A Simple and Elegant Marketing and Advertising Strategy
Image via Wikipedia
Talk to anyone with experience marketing and promoting their own web site and you will get as many different opinions as there are people. However, there is really only one marketing principle that matters:
Marketing secret — get your sales or marketing message (banner ad, classified, web site or print ad etc.) where the people are.
Sounds simple? Too simple perhaps, but true none the less. Let me explain. Unless you want to waste your marketing budget, get your ad or promotion in front of your specific target customer.
Be Creative — Think Outside The Box
This is how I would go about targeting places to advertise and promote an on line business. Assuming you have a detailed profile of your customers needs, wants, emotions and perceptions (NWEP), here are a few ideas:
- create a list of places they visit (businesses and web sites).
- offer free content (in your area of expertise) to some of those web sites with a link back to your web site.
- create a strategic alliance and offer to pay them a commission for any referrals that result in a sale.
- create a joint venture by approaching the other business owners and offering to split the profit on any sales of your product/service. They send out a mailing recommending your product or service. You track the sales made to their customers and then split the profit with the merchant.
These are just a few ideas. I am sure you could think up more. In many ways the Internet has many similarities to direct marketing in the bricks and mortar world. Internet marketing requires consistency and persistence. You will make mistakes and if you are willing to learn from your mistakes and change your approach you will eventually succeed.
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Comments
No comments yet.
Leave a comment