Archive for March, 2008
Marketing Should Not Be A Gamble
The paradox with marketing is that everybody spends money marketing their business but with failure rates as high as 75-90% is anyone really succeeding?
This massive turnover and failure rate [read churn] in marketing, advertising, and promotional activities is a sad indictment of the state of marketing and your odds are better in Las Vegas.
Odds Are […]
Fallacy of Target Marketing
There is way to much crap that gets called marketing these days.
I have been thinking about this issue for awhile.
Finally, I got fed up and decided it was time for me to do something to help clear up the confusion.
What follows is my attempt to categorize all the numerous marketing strategies.
Categorizing Marketing Strategy
So I went […]
Mind Map: Marketing Safari Seminar
Here is a mind map and overview of the Marketing Safari Seminar.
I plan to discuss and share more detail as I have time to blog about it.
